Digital Marketing is slowly but surely growing in Mauritius from specialist agencies to full-service digital marketing agencies. There is a large palette of digital marketing agencies to choose from in Mauritius. Choose a digital marketing agency that provides services that include consulting and management options for a variety of online marketing tactics including search engine optimization (SEO), pay-per-click (PPC) ads, social media, eCommerce, and conversion rate optimization (CRO), and more. It is advised to also include expert web design and development services for both eCommerce and B2B companies. Don’t just partner with any digital marketing agency; always work with a company you can trust.

Here are a few services which you should look for while looking into digital marketing in Mauritius

1. WEB DESIGN

· Whether you are looking for an information website or an eCommerce site

2. DIGITAL STRATEGY

· It all starts with a solid digital marketing strategy for your brand

3. DROPSHIPPING SOLUTIONS

· If you do not know what this means, do not hesitate to ask for a demo as a good drop shipping solution is important

4. GREAT SEO

· On-Page & Off-Page SEO including link building is definitely a game-changer

5. PPC ADVERTISING

· Always invest in an agency that excel in Google Ads & Social Media Ads

6. SOCIAL MEDIA MARKETING

· Social Media is the gateway to your website so make sure that your business profile is regularly updated on social media and that your visitors are engaged

It is more and more obvious that digital marketing in Mauritius is gaining ground and has demonstrated many advantages over traditional marketing. Firstly, digital marketing tools are more affordable than traditional marketing ones. For example, an email marketing or social media campaign can send an email or message about products or a special offer to customers for a small fraction of the cost of a traditional print campaign and can also possibly reach a wider and better-targeted audience.

Another advantage of digital marketing is that it gives the opportunity to brands and companies to motivate their customers to go on their websites, read about their services or products, analyze and rate them, make their purchases, and give instant feedback which is visible to the target audience. This helps to increase the prospects of the company. unlike traditional marketing, digital marketing enables a company to see what is working and what is not working for the company in almost real-time. The company can instantly make the necessary changes to improve its results. For example, a company can use Google Analytics to measure traffic to its website and to know how many people are visiting the website, reading, and purchasing their products. Moreover, with regard to marketing research, a major benefit of carrying out surveys through digital means, is that it is easy to track and monitor results. As such, instead of doing expensive traditional market surveys, companies can rapidly have a look at the response rates and evaluate the success of their marketing campaigns and allowing them to rectify their plans for future campaigns

In Mauritius, businesses that choose digital marketing to promote their products and services can achieve the right balance between customer engagement and content. Once they have established the right digital marketing strategy, they can use social media platforms like Facebook, YouTube, WhatsApp, Twitter, Instagram, LinkedIn, and Google+ to interact with customers who are interested in the products and services. Those businesses can inform potential customers about the promotional offers and campaigns and create awareness. The right digital marketing strategy does not only increase brand loyalty and customer trust but also has a positive impact on return on investment (ROI).

If you are a young professional looking to learn about digital marketing in Mauritius, there are some courses available in Mauritius. You have to be equipped with the know-how, the experience, and the insights to be able to start and adapt in this fast-paced industry. The end game is you becoming a skilled Digital Marketing Professional, capable of building a strategic digital campaign from scratch.

Here are a few basic courses you should look into:

Basics of Digital Marketing

Content Marketing

Social Media Marketing

SEO

Email Marketing

Digital Marketing Strategy

Paid Ads using Google Ads

Website Optimization

Analytics using Google Analytics

Display & Video Advertising

There are also many free online sources which you can access to get some knowledge about digital marketing, do not hesitate to browse for:

· Podcasts

· Articles

· Webinars

· Expert Walkthroughs

· eBooks

· Case Studies

· Exclusive Interviews

· Presentations

· Free Short Courses

· Audio Books

· Audio Case Studies

· Audio Interviews

· Community Forum

There are more and more digital marketing professionals in Mauritius who are now posting content relevant to the business arena in Mauritius, so do not hesitate to look for them and read about their experiences as local case studies are as important as international ones.